Unlocking Value in the Transaction Moment: Rokt’s Distinctive Edge in Ecommerce

In the world of ecommerce, where every click competes for attention, there’s a critical moment often overlooked: the transaction itself. It’s here, in this instant decision, that a world of opportunity unfolds.

Solving the ‘Paradox of Choice’

As ecommerce has expanded, customers have entered a digital world of overwhelming possibilities. This “Paradox of Choice” is a challenge that keeps ecommerce brands striving to create experiences that maintain customer interest by replacing irrelevant messages and offers with ones that truly captivate customers. This is the code that Rokt has been successfully cracking for 12 years. It’s all about offering the best choice – enough to engage, never to overwhelm. Rokt’s distinctive edge is our focus on the moment that matters most: the Transaction Moment. And when it comes to unlocking the Transaction Moment, the most trusted brands in ecommerce trust Rokt.

Checkouts worth checking out

Imagine this: a customer is at the checkout, fully engaged and ready to hit “buy.” This is where Rokt’s pioneering technology shines. With over $200 million invested in research and development, we’re revolutionizing the Transaction Moment by transforming potential purchases into completed sales. Rokt enables brands to deliver personalized experiences that resonate with customers when it matters most, unlocking new revenue opportunities and enhancing engagement. The transaction isn’t the end of the journey – it’s where the real opportunity begins.

Rokt leverages first-party data combined with advanced AI and machine learning to enhance the customer experience at scale. Our network processes more than 3 billion transactions annually and serves 115 million monthly shoppers worldwide. By analyzing the most customer data during the Transaction Moment, our technology understands individual customer preferences in real-time, enabling personalized recommendations and tailored offers that enhance the shopping experience and drive higher conversion rates. This allows Rokt to present only the most relevant offers that feel like helpful recommendations rather than annoying disruptions.

With a ripple effect of relevance, all parties win:

Customers

Customers experience a smoother, more enjoyable shopping journey, discovering products and services they genuinely want or need, with a 7x higher likelihood of engaging with confirmation page messages. This increased engagement demonstrates how Rokt’s personalized approach resonates with shoppers, making the post-purchase experience more relevant and valuable.

Ecommerce Partners

Ecommerce partners see increased average order values (AOV), improved customer loyalty, and new revenue streams from perfectly timed upsells, cross-sells, and third-party offers, with an average AOV uplift of 20-30%, leading to substantial boosts to a partner’s bottom line. This transforms each sale into a strategic win, unlocking new revenue opportunities and creating lasting customer loyalty.

Advertisers

Advertisers gain exclusive access to highly engaged audiences at the precise moment they’re most receptive to new offers through Rokt’s closed network, ensuring premium placements and dramatically improving conversion rates, with an average positive engagement rate of 4.8% and a viewability of 95%. With Rokt, you’re not just in the game; you’re winning it—because we turn every interaction into an opportunity to drive results, advertisers stand out at scale.

Transforming the transaction

Where other technology solutions stop at supporting the full shopping experience, Rokt’s trusted technology is designed to drive unmatched relevance from the cart to the confirmation page.

Cart Optimization

In the cart, Rokt’s technology enables tailored upsells by identifying the right product for each customer. This approach not only scales Average Order Value (AOV) but also eliminates distractions, creating a more focused and efficient purchasing experience. With 28% of customers less likely to be multi-screening during this moment, it’s a prime opportunity to capture attention and drive additional value.

Payment Page Transformation

On the payments page, Rokt turns what is traditionally a cost center into a profit center. By identifying the ideal payment provider for each customer, we optimize the transaction process while creating new revenue streams.

Confirmation Page Opportunities

The confirmation page becomes a powerful tool for post-purchase offers. By presenting relevant offers that delight customers, we create a new profit stream that extends the value of each transaction beyond the initial purchase.

Creating positive experiences throughout this extended Transaction Moment allows businesses to foster long-term customer relationships and improve customer lifetime value. Our industry-best AI-driven system learns from each transaction, refining and improving future interactions. As it processes more data, it becomes more adept at predicting customer preferences, leading to more relevant recommendations, higher conversion rates, and improved loyalty. This win-win-win is Rokt’s difference.

Prioritizing privacy

As much as we prioritize delivering a relevant ecommerce experience, we ensure it’s backed by the most trusted security, setting a new standard for technology solutions in our category. This ensures that both partners and advertisers can confidently deliver the most relevant offers, securely. Clients maintain 100% control and ownership of their data, which is never shared and only used for the specific client’s purpose. As a trusted intermediary between partners and advertisers, Rokt adheres to strict protection protocols to safeguard both our partners’ and their customers’ information throughout the process. Our commitment to security and privacy has earned us the trust of over 2,500 leading brands and advertisers globally during the moment that matters most.

The most trusted trust Rokt

Our approach to ecommerce is being implemented by leading brands globally, optimizing billions of transactions and unlocking hundreds of millions in real value.

We’ve continually invested in our tech and people to ensure we’re constantly improving our products and maintaining our 99% client retention rate. It’s numbers like these that set our technology apart.

The most successful ecommerce businesses will be those that prioritize relevance and go beyond personalization. The ability to deliver the best offer at the best time isn’t just a nice-to-have—it’s a competitive necessity. At Rokt, we’re dedicated to helping leaders master this and get ahead in the digital and ecommerce landscape.

As we continue to push the boundaries of what’s possible in ecommerce, one thing remains clear: relevance rules. Learn more about Rokt here.