Redefine Real-Time Relevance
Activate first-party data to deliver precise targeting, personalized experiences, and measurable growth.

Unlock more value at checkout
Maximize AOV, reduce churn, and deliver personalized upsells with real-time data activation.




Convert more shoppers
Turn unknown visitors into actionable customer profiles to boost personalization and drive conversions.

Smarter upsells, bigger revenue
Surface the most relevant cross-sells and sponsorships at the perfect moment to boost AOV.

Monetize every transaction
Turn the Transaction Moment™ into a profit center by improving margins and lifetime value.

Privacy-first data collaboration
Enable secure partnerships through encrypted clean rooms for high-performing sponsorships.

Unlock higher ROAS with first-party data
Reduce wasted spend, improve targeting precision, and drive more conversions in real time.




Precision audience targeting
Build high-value lookalikes with real-time LTV signals to scale smarter acquisition campaigns.

Stop wasting ad spend
Suppress converted users and low-intent audiences instantly to improve CPA efficiency.

Optimize and scale in real time
Feed live conversion data into ad platforms to refine targeting, bidding, and ROAS continuously.

Activate safely, perform better
Use first-party data to drive performance with privacy-safe activation and campaign exclusivity.

of hours saved for the data engineering team
How HBO Max launched personalized reengagement campaigns
With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

increase in Sports+ membership using mParticle’s AI engine
How the New York Post tripled campaign conversions for its premium sports membership
Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

improvement in marketing operational efficiency
GOAT’s scalable lifecycle marketing strategy
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

lift in upsell conversions driven by Predictive Audiences via Cortex
How onX accelerated marketing campaigns with mParticle's AI engine
onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.
