Teaming up as a Force for Good

We partner with Oracle Red Bull Racing to unleash a world of possibilities for the next generation of women in motorsports, sim racing and STEM careers.

Formula 1 driver poses in full Red Bull Racing gear next to the 2024 RB20 car in a dramatic studio setting. The dark backdrop features the slogan “Forever ReBL” in bold white script, with bright LED strips and spotlights enhancing the scene.

Driving progress with our partnerships

Championing women 
in motorsport through 
F1 Academy

Fostering gender diversity as a Team Partner of the Red Bull Racing Pepe Jeans car for the 2024 F1 Academy season.

Learn more
A woman in a full Red Bull Racing driver suit stands in front of a weathered, textured wall, smiling slightly as she looks off-camera. Her posture and expression convey calm confidence and professional pride.
Unlocking sim racing with Rokt the Rig

Launched in 2023, Rokt the Rig is the first-of-its-kind talent search and nurturing program for female sim racers.

Learn more
A smiling woman stands confidently in a dark t-shirt reading “ROKT THE RIG” in bold text, set against a dimly lit backdrop with racing simulators and blurred banners, likely at an esports or motorsport event.

“We’re thrilled to have Rokt as a Team Partner and we look forward to working together to bring a more diverse workforce into the sport and the sim racing world.”

Christian Horner
Team Principal and CEO, Oracle Red Bull Racing

Meet our drivers

A Formula 1 driver in a navy Red Bull Racing suit faces the camera confidently, with sponsor logos like Oracle, Honda, and Red Bull visible against a plain white background.

Max Verstappen

Oracle Red Bull Racing

Portrait of a Formula 1 driver in a dark blue Red Bull Racing suit, featuring logos like Oracle, Honda, and TAG Heuer. He stands confidently against a plain white background, looking directly at the camera.

Yuki Tsunoda

Oracle Red Bull Racing

Female racing driver in a navy blue Red Bull Racing suit, standing confidently against a light gray background. Her suit features sponsor logos like ROKT, Mobil, and Sparco, with the Red Bull logo prominently centered.

Alisha Palmowski

Red Bull Racing Pepe Jeans Academy Programme

Women accelerating change

Get to know the women behind the championship team in the Driven Beyond Limits video series.

A young woman with wavy brown hair, wearing an Oracle Red Bull Racing polo shirt, smiles while standing in a workshop space. Pegboards with tools and equipment surround her, suggesting a technical or engineering setting.

Abigail Crawford

Machinist
A woman in a Red Bull Racing team shirt gestures while speaking inside a high-tech control room lined with monitors displaying race data, timing charts, and telemetry. She appears focused, likely analyzing real-time motorsport stats.

Hannah Schmitz

Principal Strategy Engineer
A woman wearing a Red Bull Racing esports shirt sits in a Playseat simulator rig, mid-conversation, with her hands on a racing wheel. The background features bold, colorful graphics, suggesting a lively gaming environment.

Nienke Eijsvogel

HPC Engineer
A woman with long brown hair and glasses stands in a Red Bull Racing team shirt inside a sleek, white Formula 1 garage. Behind her, a Red Bull F1 car with visible sponsor logos is partially visible, highlighting a high-tech motorsport setting.

Ainhoa Begiristai

Trackside Controls Engineer
A woman with blonde hair tied back and wearing clear glasses speaks in a professional setting, dressed in a dark Red Bull Racing polo shirt with red trim. She appears engaged in a technical or collaborative discussion.

Aimee Gibbard

R&D Test Engineer
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Settle in with our CEOs

Christian Horner sits down with Bruce Buchanan to discuss his path from driver to Oracle Red Bull Racing Team Principal, exploring lessons in leadership, team dynamics, and the business of Formula 1.
Two men sit in white armchairs having a lively conversation during a live talk show or panel event. They’re surrounded by a small audience, houseplants, and motorsport-themed decor, including a racing helmet and Formula 1 books on a shelf behind them.

“Rokt and Oracle Red Bull Racing are both mission-driven companies that foster diversity and commit to being a force for good in the world.”

Bruce Buchanan
Founder and CEO, Rokt

Ring in the future of racing together with Nasdaq

A large group of women celebrate amid falling confetti at the Nasdaq podium, with a Red Bull Racing driver in uniform at the center. The backdrop features logos for Red Bull, ROKT, and the "Pepe Jeans Academy Programme," highlighting a milestone event.

Championing women in motorsports through F1 Academy

Explore the partnership
Smiling Red Bull racing driver standing in a sunlit pit lane, wearing a dark blue race suit with sponsor logos like Pepe Jeans, Pirelli, and ROKT. The blurred background includes garage structures and a few team members.
A row of competitive gamers, each seated in immersive racing simulator rigs branded “Playseat,” grips steering wheels and wears headsets. Red neon lighting and a central touchscreen control panel enhance the high-tech setup.

Unlocking sim racing with Rokt the Rig

Explore the partnership