Ticketmaster uses Rokt to generate incremental value
Ticketmaster uses Rokt’s machine-learning technology to harness their first-party data to deliver the best offer, to the best fan, at the best time
Show the most relevant upsells in the transaction moment
To improve the Ticketmaster fan experience, Rokt uses machine learning to recommend an upsell, based on factors like the distance to the event and past parking interactions.
Use strategic partnerships to deliver a heightened fan experience
This fan chooses to use PayPal to check out for their tickets and claim cashback in their PayPal Wallet.
Open a new profit channel with premium offers
Once the fan completes their purchase, they are served exclusive offers on the confirmation page. Through machine learning, the fan is served offers that they are most likely to engage with.
Unlock incremental value by displaying relevant upsells to each customer
Upon engaging with a Tickemtaster Hotel offer, the fan is driven to the Ticketmaster Hotels landing page to book a stay in accordance with their upcoming event.
Fans experience a personalized journey on the My Account page with upsells and third-party offers.
The fan is offered upsells and third-party offers that they can engage with, unique to the event they are attending.
Let's chat
Ready to learn more? Schedule a demo with one of our experts.