Rokt Ads

Acquire Customers While They Shop and Only Pay For Outcomes

Google is to search. Meta is to social. Rokt Ads is to ecommerce.

A person uses a MacBook Pro on a bright orange table, with a checkout confirmation screen visible for a $105 home décor order. A centered popup prompts the user to apply for a credit card, offering cash back incentives, blending e-commerce with fintech upsell messaging.
How it works

Reach high-intent customers effortlessly

Drive results with dynamic native ads powered by the Rokt Brain, optimized for performance—so you only pay for outcomes.

Target and re-engage the right customers

Rokt Ads use transactional data to connect with new and existing customers through custom and lookalike audiences.

Four diverse individuals are shown in circular portrait frames against a black background—each smiling or engaged with a device. Below the group is a UI overlay labeled “Rokt Brain” with the caption “AI-powered lookalike audiences,” suggesting advanced targeting through user similarity modeling.

Maximize ROI with AI-powered Smart Bidding

Rokt’s AI dynamically adjusts bids in real time, ensuring your ads reach high-intent shoppers based on actual purchase behavior—not just browsing history.

A laptop screen displays a post-purchase confirmation page from the “Home Decor” website. The order confirmation shows a thank-you message to a customer named John Smith, along with the order number #DQFDHQ5E0. A shipping map highlights Montreal, Quebec as the delivery area, with a button below labeled “Track My Order.” Customer and payment details appear beneath, listing John Smith’s address in Ottawa, Canada, and a $105.00 payment via Visa.

A prominent purple pop-up offer overlays the screen, titled “Order #3187672672.” It addresses the customer as Jenny and announces a special offer from FreshEats: “You earned up to 16 free meals from FreshEats!” The message highlights benefits like free breakfast each week and free shipping on the first box. Two buttons offer the user a choice: “Yes Please” and “Decline.” The offer includes a disclaimer that it's for eligible customers only, with a footer noting it’s “Powered by Rokt” and linking to a privacy policy.

Scale customer acquisition without third-party cookies

Rokt enables secure, privacy-first retargeting by using first-party transaction data to refine and optimize campaigns.

A young woman with long dark hair smiles confidently outdoors in bright sunlight. An overlay displays her name and email—"Talia Reyes, taliareyes1992@gmail.com"—along with a banner labeled “Rokt Brain – AI-powered targeting.” She stands against colorful buildings, giving a friendly, professional vibe.

Better outcomes, lower cost

400M

annual active users globally

3.4%

average click-through rate

6%

average conversion rate

+600%

growth in scale over the first three months

Flight Centre acquires 38,500 new subscribers over 3 months with Rokt Ads

Learn how Flight Centre, one of the world’s largest travel retailers, acquires valuable new subscribers ready to travel with Rokt Ads.

2X

more conversions per month with exclusive offers

BetterHelp doubles conversions with smarter targeting on Rokt

How the world’s largest online therapy platform scaled cost-efficient customer acquisition using exclusive offers and real-time optimization

-40%

Lower CPA than benchmark in the U.S.

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

Harry's, one of the original DTC disruptor brands, uses Rokt Ads to acquire valuable customers and reach their acquisition goals globally.

A set of men's shaving products on a tiled bathroom shelf, including an orange-handled razor, blue shaving gel can labeled "HARRY'S," extra razor cartridges, and a plastic blade cover.
+150%

Increase in click-thru rate through offer testing

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Learn more about how Booking.com partnered with Rokt to increase bookings globally through an exclusive digital acquisition channel.

Trust, transparency, and results—our commitment to every partner

Aligned objectives

Our commercial model is aligned with our partners’ success.

Transparency and trust

Transparent and consistent commercial terms for all clients, including flexible contracts.

Control and ownership

Clients own and control their data, and Rokt meets all major privacy standards.

Track record

Trusted by the world’s leading companies with 110%+ net retention.

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