Rokt Ads

Acquire Customers While They Shop and Only Pay For Outcomes

Google is to search. Meta is to social. Rokt Ads is to ecommerce.

A person uses a MacBook Pro on a bright orange table, with a checkout confirmation screen visible for a $105 home décor order. A centered popup prompts the user to apply for a credit card, offering cash back incentives, blending e-commerce with fintech upsell messaging.
How it works

Reach high-intent customers where it matters most

Tap into a high-scale, performance-driven channel by advertising at the Transaction Moment, when customers are most likely to convert.

Acquire customers at scale

Engage customers as they complete over 7.5B ecommerce transactions annually in a format that is native with unmatched intent and attention.

Advertise in exclusive, brand-safe environments

Access premium inventory across Rokt’s closed ecommerce network. With full control, fraud protection, and first-party verification, your ads appear in trusted, high-quality placements not found on open exchanges.

A laptop screen displays a post-purchase confirmation page from the “Home Decor” website. The order confirmation shows a thank-you message to a customer named John Smith, along with the order number #DQFDHQ5E0. A shipping map highlights Montreal, Quebec as the delivery area, with a button below labeled “Track My Order.” Customer and payment details appear beneath, listing John Smith’s address in Ottawa, Canada, and a $105.00 payment via Visa.

A prominent purple pop-up offer overlays the screen, titled “Order #3187672672.” It addresses the customer as Jenny and announces a special offer from FreshEats: “You earned up to 16 free meals from FreshEats!” The message highlights benefits like free breakfast each week and free shipping on the first box. Two buttons offer the user a choice: “Yes Please” and “Decline.” The offer includes a disclaimer that it's for eligible customers only, with a footer noting it’s “Powered by Rokt” and linking to a privacy policy.

Pay only for outcomes powered by AI and first-party data

Rokt’s AI optimizes bids in real time using transaction intent, LTV, and behavioral signals. With first-party attribution and closed-loop reporting, you only pay for actual performance without cookies or guesswork.

Shoppable ads enabled by Rokt Catalog

Acquire new customers by presenting your products in shoppable, contextually relevant formats during the Transaction Moment

Smartphone screen displaying a post-purchase confirmation page from "Home Decor" in partnership with Leaflet. The message confirms an order for Chris and presents a limited-time offer for a Golden Pothos plant in a tan ceramic pot, placed on a wooden table in front of a beige couch. The offer includes a 20% discount, reducing the price from $30 to $24. Below the image are two buttons: “Add to order” in black and “Decline this offer” in white.

Better outcomes, lower cost

165M

monthly active users globally

4.03%

average click-through rate

6.32%

average conversion rate

+600%

growth in scale over the first three months

Flight Centre acquires 38,500 new subscribers over 3 months with Rokt Ads

Learn how Flight Centre, one of the world’s largest travel retailers, acquires valuable new subscribers ready to travel with Rokt Ads.

2X

more conversions per month with exclusive offers

BetterHelp doubles conversions with smarter targeting on Rokt

How the world’s largest online therapy platform scaled cost-efficient customer acquisition using exclusive offers and real-time optimization

-40%

Lower CPA than benchmark in the U.S.

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

Harry's, one of the original DTC disruptor brands, uses Rokt Ads to acquire valuable customers and reach their acquisition goals globally.

A set of men's shaving products on a tiled bathroom shelf, including an orange-handled razor, blue shaving gel can labeled "HARRY'S," extra razor cartridges, and a plastic blade cover.
+150%

Increase in click-thru rate through offer testing

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Learn more about how Booking.com partnered with Rokt to increase bookings globally through an exclusive digital acquisition channel.

Trust, transparency, and results: Our commitment to every partner

Aligned objectives

Our commercial model is aligned with our partners’ success.

Transparency and trust

Transparent and consistent commercial terms for all clients, including flexible contracts.

Control and ownership

Clients own and control their data, and Rokt meets all major privacy standards.

Track record

Trusted by the world’s leading companies with 110%+ net retention.

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