Aftersell
mParticle
Rokt brain and rokt network

Where Relevance Rules

Our AI-powered Brain and scaled global Network deliver unmatched relevance and results, earning the trust of 30,000+ clients and powering 6B+ transactions annually.

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How it works

The Rokt Brain

Drive relevance and results across every touchpoint by leveraging advanced AI.

A simplified data flow diagram on a black background explains how Rokt Brain personalizes customer actions. At the top, two sources—“Ecommerce Partner” and “Advertiser”—contribute inputs like transaction data, offers, creatives, and first-party data. These feed into “Rokt Interaction Data,” which flows into a bright pink block labeled “Rokt Brain.” The output from Rokt Brain is a box below that reads: “Most relevant action for each customer.”
01

Real-time relevance at scale

Rokt Brain AI processes billions of transactions instantly, connecting each customer with the most relevant products, services, or offers to maximize engagement and revenue.

02

Smart, adaptive creative optimization

Using AI-driven insights, it dynamically generates creatives, formats, and layouts tailored to customer preferences—ensuring every interaction feels personal and impactful.

How it works

The Rokt Network

Drive value across a growing ecommerce ecosystem with Rokt at the center.

A circular flow diagram illustrates the Rokt Network ecosystem. At the center is a pink “Rokt Network” block connected to “Ecommerce Partners” on the left and “Advertisers” on the right. Partners share first-party transaction data and receive up to $7 of every $8 in value. Advertisers contribute first-party customer data and access performance-based inventory. Both sides funnel into “Most relevant offer,” which connects to “Customers” at the bottom, labeled “Delightful consumer experience.” Dotted arrows loop outward, showing a cycle of engaging and acquiring new customers.
01

Enhancing every Transaction Moment

Rokt’s native integrations ensure every interaction adds value for customers and partners, creating a frictionless and rewarding experience.

02

Driving scaled network effects

By leveraging powerful network effects, these integrations create a continuous growth cycle—fueling engagement and long-term success.

03

A win-win-win commercial model

Rokt prioritizes value-sharing, aligning partners, advertisers, and customers in a model that benefits everyone.

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