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Cookies & other storage technologies
This Cookie Policy (“Cookie Policy“) explains how Rokt® entities (“Rokt“, “us“, “our“, and “we“), collect and use cookies and similar tracking technologies (“Tracking Technologies“). This document aims to provide concise, transparent, intelligible and easily accessible information about these technologies – please read it.
This Cookie Policy applies to all users of Rokt experiences provided via rokt.com, and Rokt technology that is integrated on third-party partner and advertiser websites, app or mobile-device applications (“Client Sites“) (collectively, “Rokt Sites“).
This Cookie Policy replaces and supersedes the last version of the policy for all users. It should be read in conjunction with our Privacy Policy.
How we use cookies and similar tracking technologies
Like many companies, when we display online Offers to you, we may use one or more persistent Tracking Technologies (such as cookies, pixels, web beacons/ GIFs, local storage, or other identifiers on your device and browser settings) in order to recognize you and your device each time we display Offers to you. We also apply statistical probabilities to data sets, which attempt to recognize or make assumptions about, users and devices (e.g., that a user of multiple devices is the same user). Tracking Technologies may set or alter settings or configurations on your Device. We use both session and persistent Tracking Technologies (explained below).
We use these Tracking Technologies for a number of purposes such as to remember you, ensure Rokt services are relevant and personalized, and understand what elements of Rokt technologies work well, and which ones don’t. We also use Tracking Technologies to enhance your online experience, such as for preference setting, offer selection, analytics, conversion attribution and fraud reduction.
By engaging with and using Rokt services, you are agreeing to our Privacy and Cookie policies and consent to the use of tracking technologies by us as described in these policies. If you don’t want to accept cookies, that’s fine too – further information is provided below to help you turn them off. In some circumstances where we process your Personal Information on the basis of our legitimate interests and those of our Partners and Advertisers, separate consent may be required by law for us to operate our technology (for example, in the case of cookies or other tracking technology that we use to access end user devices). Your consent may be obtained by us or on our behalf by our Partners and Advertisers
What is a cookie?
A cookie is a text file containing small amounts of information which is placed by a website within a computer device through your web browser; the cookie is subsequently sent back to the same website by the browser.
Cookies are designed to assist your computer or device to remember something a user has done within that website e.g. remembering that the user has logged in, or which buttons have been clicked, or what content has been searched for and presented.
For more information about cookies visit www.aboutcookies.org or www.allaboutcookies.org or www.youronlinechoices.eu.
What are other types of Tracking Technologies?
In addition to cookies, there are other similar technologies used by Rokt on Rokt Sites. This includes:
- eTags – these are forms of cache cookies which persevere across browser sessions uniquely identify the user’s browser
- web beacons/ Pixels/ GIFs – these are small graphics that are rendered invisibly on web pages when you open a page and contain a unique identifier which are used to understand browsing activity.
- local storage – these are sets of data that are stored on your browser by Rokt Sites which maintain preferences and usage history.
- other – we capture browser settings from the user such as browser, browser version, plug-ins installed.
Do I have to accept cookies and other types of Tracking Technologies?
To make the most of the Rokt services, cookies need to be enabled on your browser; certain features may not work effectively if you reject cookies or other Tracking Technologies.
If you do not wish to use cookie when using Rokt services, see the ‘How to control and delete Cookies’ section below for details on how to adjust the settings in your browser.
If you choose not to allow cookies you will still be able to engage with Rokt services but your experience may differ from that if you have cookies enabled. Without cookies you may see repeated content, offers, social engagement requests or market research questions.
Cookies we use
To help you understand how we use cookies we provide below a list of the current cookies that Rokt places via the Rokt domain (which we refer to here as ‘first party cookies’) and those placed by third party domains (which we refer to as ‘third party cookies’). Whether a cookie is a ‘first’ or ‘third’ party refers to whether the domain that places the cookie into your browser is the same domain as the page you are visiting at the time the cookie is placed. If a user visits a website and a separate domain sets a cookie through that website, it is referred to as a third party cookie. Note in some cases Rokt’s cookies may be served as ‘third party’ cookies on the domain of another company, ie on Partner Sites .
The following list provides information on the cookies we use, in order to provide you with the information you need to provide specific and informed consent in relation to our use of cookies. For the avoidance of doubt, the term "Cookies" is used to refer to both cookies and local storage and any applicable Tracking Technologies.
We will update this list periodically as we make changes to cookies used as part of the Rokt experience across websites, mobile websites and mobile applications; or if we can provide more specific information in relation to the cookies used on our platform. Note web, mobile, tablet and apps may not always use the same cookies. We’ve highlighted which channel uses which cookie so it’s easier for you to understand which ones might affect you.
This list includes cookies deployed by Rokt on Partner Sites.
| Cookies Utilized in Rokt's Services on Our Customers' Websites |
Cookie Type
|
Duration
|
Cookie Name or ID |
Description of purpose and functionality
|
| First Party |
Session |
akaalb_Instance-1 |
These cookies are utilized by Rokt’s content delivery network provider to match user requests to their physical region. To optimize data processing and communication speeds, these cookies help users’ browsers communicate with Rokt servers in the same geographic location. These cookies do not contain any PII and expire once the user closes the browser tab. |
| 30 days |
RoktTransactionId |
These are cookies that can be served by Rokt after you have opted into a Rokt offer provided by the Rokt widget on the Rokt Publisher Network. These cookies expire after 30 days. RoktTransactionID is a Tracking Technology that contains a unique identifier that helps Rokt recognise, without PII, that you’re the same user across pages on the same site. This is used by Rokt to measure user activity and performance of the offer you opted into. |
| Session |
RoktSession |
These cookies are used as unique identifiers to track which offers a user has seen for the duration of their session. These cookies persist for a period of 30 minutes from the last interaction with the Rokt solution. This ensures you are not presented repetitive content during your site visit. |
| First & Third Party |
Persistent |
RoktRecogniser |
These are persistent cookies served by Rokt on Rokt Partner and Advertiser Sites for 12 months.
RoktRecogniser is served on Rokt Client Sites that helps us identify that you’re the same user across devices and browsers when you re-visit that same site, by using tracking according to your browser settings, eTag, 1st & 3rd-party data, as well as 1st and 3rd party local data storage. These additional parameters allow Rokt to track the user beyond their email address after they’ve opted into Rokt offers.
|
| First Party |
365 days (configureable) |
mprtcl-v4_{workspace_token} |
This contains the state of the SDK and is read to and written repeatedly when a user engages with a site. This data has session and user information including session id/start time, session/user attributes, user identifiers, device ids, user consent information and dates for when a last event was sent and cookie sync data. |
| Persistent |
mprtcl-tos-{workspace_token} |
This stores the duration for which a user has been active on a site in a given session. |
| Persistent |
mprtcl-v4_{workspace_token}-id-cache |
Contains a cache of hashed identifiers in order to prevent unnecessary duplicate calls and minimize network requests. |
| Ephemeral - resets once an upload is performed - Session Storage |
mprtcl-v4_{workspace_token}--batches |
Contains a cache of actions a customer is taking on their site (page views, commerce events, custom events). Events can include device id, event name/category, user attributes/identities, unique event identifier (GUID), MPID, event attributes, SDKVersion, session id/start date, length, event timestamp, location, flags specific to kits the event is sent to for further processing, app name/version, consent information, integration attributes, the data plan information. Ecommerce events may also include the type of ecommerce action type (add to cart, checkout), impressions, promotions, products, currency code. |
| Ephemeral - resets once an upload is performed or page is closed |
mprtcl-v4_{workspace_token}-events |
Contains a cache of batches prior to being uploaded. A batch groups multiple events together and uploads them every 5 seconds, after a commerce event is logged, or if a user closes a window/shifts focus from the window. Events are sent in batches to reduce total network calls. |
| Persistent |
mprtcl-prodv4_{workspace_token} |
Stores items that a user has added to their checkout. |
| Cookies Utilized on Rokt's own Website |
Category
|
Cookie Name or ID |
Description of purpose and functionality
|
| Performance (Analytics) Cookies |
Google Analytics |
These web analytics cookies, provided by Google Inc., are used to collect information about how visitors use our site. Rokt uses the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
| Advertising (Targeting) Cookies |
Google Ads (Adsense, Adwords, DoubleClick) |
These cookies, set by Google Inc, are used for advertising purposes across the internet and in measuring the success of our advertising campaigns. Specifically, they are utilized for tracking how often advertisements for Rokt succeed in bringing users to one of the Rokt domains. |
| LinkedIn Insight Tag |
This cookie helps advertisers determine how many 'conversion actions', ie. form submissions, came from ads on LinkedIn. It also tracks website visitors to allow these ads to retarget users who visited the website. This ultimately helps make our ads more targeted and effective. |
| Meta Pixel |
This cookie helps advertisers determine how many 'conversion actions', ie. form submissions, came from ads on Facebook. It also tracks website visitors to allow these ads to retarget users who visited the website. This ultimately helps make our ads more targeted and effective. |
| HubSpot |
These include analytics cookies for tracking visitors, their page views, keeping track of a visitor’s identity, usage tracking and other targeting purposes. Other HubSpot cookies are used to identify you if you message us via the Rokt website. |
| NextRoll (AdRoll, Rollworks) |
These cookies are used for advertising and analytics. They track ad effectiveness, conversions from Rollworks ads, and retargeting of website visitors, and also collect site visitor and usage information. These cookies may be sent to NextRoll advertising partners listed here. |
| AdMatrix |
These cookies are used for analytics and tracking visitors, their page views, keeping track of a visitor’s identity, usage tracking and other targeting purposes. |
| 6Sense |
These cookies enable 6sense to present the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. The cookies also allow 6Sense to collect visitor data related to the user’s visit to the website, such as number of visits, average time spent on the website and which pages have been loaded, for the purpose of serving targeted advertisements. |
How to control and delete cookies and tracking technologies
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. If you chose to delete cookies, any settings and preferences, including advertising preferences, controlled by those cookies will be deleted.
If you would like to opt-out of all other types of Tracking Technologies we employ on Rokt Sites, you may do so by blocking, deleting, or disabling them as your browser or device permits.
How do I disable cookies?
If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers:
What happens if I disable cookies?
This depends on which cookies you disable, but in general, Rokt services may not operate in an effective way if cookies are switched off.
Note by rejecting Tracking Technologies, this does not mean that you will no longer see ads when you visit Rokt Sites.
Version: May 29, 2025
