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Championing Women in Motorsport Through F1 Academy

We foster gender diversity as a Team Partner of the Red Bull Racing Pepe Jeans car for the 2025 season of F1 Academy.

A female race car driver stands smiling in a Red Bull Racing fireproof suit at a Formula 1 paddock. The navy-blue suit features bold red and yellow sponsor logos including Red Bull, Pepe Jeans, and Pirelli, with red-striped detailing along the sides. Her dark hair is tied back neatly. Behind her, pit lane activity continues, with two red sports cars parked and crew members blurred in the background under bright daylight.

The future of racing is female

A large group of women celebrate amid falling confetti at the Nasdaq podium, with a Red Bull Racing driver in uniform at the center. The backdrop features logos for Red Bull, ROKT, and the "Pepe Jeans Academy Programme," highlighting a milestone event.
A woman in a Red Bull Racing fireproof suit smiles while leaning against a brick wall. She has long wavy dark hair and stands confidently, embodying a professional motorsport setting.

Meet Alisha Palmowski, Red Bull Racing Pepe Jeans Academy Programme Driver

“Expanding our partnership with 
Rokt is a crucial step in bringing more female representation into F1 and 
STEM careers.”

Headshot of woman in Red Bull Racing polo shirt.
Sarah Harrington
Program Manager, Red Bull Academy Programme

Get ready for F1 Academy 2025

Catch every Grand Prix in the upcoming race season.

Shanghai
Shanghai International Circuit
March 21-23, 2025
Jeddah
Jeddah Corniche Circuit
April 18-20, 2025
Miami
Miami International Autodrome
May 2-4, 2025
Montreal
Circuit Gilles-Villeneuve
June 13-15, 2025
Zandvoort
Circuit Zandvoort
August 29-31, 2025
Singapore
Marina Bay Street Circuit
October 3-5, 2025
Las Vegas
Strip Circuit
November 20-22, 2025

Driving change on International Women in Engineering Day

A woman stands on stage holding notes at an International Women in Engineering Day event, with Red Bull Racing F1 car nose sections and a large branded screen behind her.

“We support the Red Bull Academy Programme to build on our partnership and help Red Bull Racing foster diversity across sport, technology, and business globally.”

Professional headshot of a woman with blonde hair.
Elizabeth Buchanan
Chief Commercial Officer, Rokt
A Red Bull Racing Formula 1 car is showcased in a dark studio, featuring a bold custom livery with black and white zebra-like patterns, abstract art motifs, and sponsor logos including Pepe Jeans, Mobil, ROKT, and Pirelli. The car’s nose and engine cover incorporate the classic Red Bull red and yellow branding, contrasting sharply with the monochrome design. Slick Pirelli tires with yellow markings complete the striking look, emphasizing a creative fusion of motorsport and streetwear aesthetics.

Teaming up as a force for good

See the full partnership