TravelPass partners with Rokt to drive an additional $11K in profit for every 100K transactions
TravelPass Group launches its partnership with Rokt to generate an additional $11K in profit for every 100K transactions.
additional revenue per 100K transactions
average positive engagement rate
The Challenge
TravelPass Group is a popular digital marketplace for hotels, offering travelers access to stays at over one million properties worldwide.
To support the brand’s growth initiatives, TravelPass needed a way to monetize its onsite traffic and drive incremental revenue. Rokt Ecommerce enabled TravelPass to unlock a new profit stream through the delivery of personalized third-party offers on the booking confirmation page.
With Rokt Ecommerce, TravelPass was able to:
- Increase the revenue potential of its various travel sites and reinvest capital into growing its products and services
- Leverage machine learning to display relevant offers from premium advertisers, with delivery personalized for each individual customer
- Optimize engagement on the confirmation page by experimenting with different native user experiences
Key Results
With Rokt, TravelPass adds incremental profit to each transaction, harnessing their first-party data to determine the most relevant offers for each individual customer.
As a result, TravelPass now generates an additional $11,000 for every 100,000 transactions, with revenue expected to increase as the partnership grows.
Moving forward
TravelPass and Rokt are continuing to conduct creative tests and experiments to determine future engagement and performance optimizations. By implementing learnings from initial experimentation, TravelPass has already achieved a 25% uplift in value per transaction.
