Flamingo shaves off their CPA by 60% with Rokt Ads
Flamingo, a popular DTC women's personal care brand, uses Rokt Ads to acquire valuable customers and reach their customer acquisition goals. Learn more here.
Lower CPA than benchmark
Uplift in conversion rate
Uplift in weekly conversions
The Challenge
Flamingo, a popular DTC women’s personal care brand, was looking to diversify their marketing mix as efficiencies decreased across their mainstream channels. They were looking for an innovative way to efficiently reach new customers who were ready to convert on their offers.
With Rokt Ads, Flamingo was able to:
- Deliver highly viewable, native ads on the confirmation pages of premium ecommerce sites
- Uncover high-converting audiences and automatically optimize campaigns for efficiency
- Quickly test new offers through a simple creative set up to dramatically increase conversions
Key Results
Flamingo initially launched with an exclusive and compelling offer that quickly captured the attention of prospects while they were shopping online. Through Rokt, Flamingo discovered high-performing audiences they had not previously considered and with the help of machine learning tools, they dramatically scaled their performance while also increasing efficiency.
Moving forward
Flamingo is excited to continue scaling across Rokt’s ever-growing inventory of premium ecommerce sites. As supply rapidly expands and diversifies, Flamingo looks forward to uncovering new audiences that they can exclusively reach on Rokt Ads.
