CDKeys integrates Payments Marketplace with no impact to cart conversion rate, driving greater value for customers

The Challenge

CDKeys is a global ecommerce platform offering the lowest prices on digital codes for the most popular video games.

Operating globally, CDKeys faced the challenge of increased operating costs. The team wanted to find a solution that would offset these costs, while equally benefiting its customers. Payments Marketplace enabled CDKeys to achieve both goals simultaneously.

With Payments Marketplace, CDKeys was able to:

• Unlock a new stream of revenue and offset the losses experienced from the rise in operating costs
• Maintain pre-integration cart conversion rate, quickly exceeding team expectations
• Improve the experience for each customer by leveraging machine learning to display relevant offers from premium payment providers

Key Results

Despite concerns about an impact to conversion rate, CDKeys decided to test monetization of its payments page by showing premium offers with Payments Marketplace. With support from the team at Rokt, CDKeys was able to smoothly build on its existing Rokt integration, start small, and rapidly scale with confidence across the US site.

As a result, CDKeys managed to exceed its yearly performance expectations without receiving a single complaint from customers.

Moving forward

Following a successful launch in the US, CDKeys is eager to expand Payments Marketplace to other global markets.