At Rokt, we are focused on the Transaction Moment™, the critical point in ecommerce where customer intent peaks and untapped value can be unlocked. But creating real-time relevance in high-stakes moments isn’t just a technology challenge, it’s a trust challenge.
That’s why we operate as a trusted intermediary, one that sits at the intersection of commerce, media, and customer experience. Our role extends beyond technology, aligning incentives, protecting the customer experience, and supporting shared outcomes across the ecosystem.
Last week, we brought that philosophy to life off-platform, hosting ecommerce and marketing leaders for an evening at ZZ’s Club and a day at the US Open. The experience wasn’t just about access, it was about intent. We were proud to welcome executives from brands including AXS, Capital One, Klarna, Lyft, Live Nation, Lotto.com, HelloFresh, Fandango, NBCUniversal, Paramount, AMC Theatres, Hyatt, Disney, Revolve, Inspire Brands, Marriott, Fox, and Groupon.
In between sets at Arthur Ashe, the conversations were direct and thoughtful: what’s working, what’s not, and where technologies using AI, real-time relevance, and intelligent monetization are creating real impact, and where gaps still remain. Leaders shared not only their strategies but their challenges, exchanging perspectives across industries and uncovering common ground.
And in many cases, new connections were made. As an intermediary to both sides of the marketplace, one of the most meaningful roles we play is helping partners connect with each other. Whether it’s an ecommerce brand and a payments provider, or a publisher and a performance marketer, creating space for those intersections is often where the next opportunity begins.
As we look ahead, we remain grounded in a core belief: when you start with the customer and design for shared success, every moment holds potential. The key is knowing how to activate it, together.
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