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Growth and Trust, the foundations of our partnerships
At Rokt, we're committed to building valuable partnerships based on mutual success. As the lead for our Retail & Marketplaces team, I've witnessed how ecommerce brands accelerate their growth when given control and aligned incentives. The Rokt Partnership Model is founded on four key pillars: Transparency, Aligned Incentives, Control and Privacy, and Maximizing Partner Value. These principles are the cornerstone of our decision-making, innovation and set the foundation of long-term success. That’s why we share the value we create, it isn’t just about outcomes; it’s about giving partners the confidence to scale and evolve. I’m excited to share how these pillars shape our work at Rokt and the impact they have for our partners around the world.
Four Pillars of the Rokt Partnership Model
Every dollar earned doesn’t just return value - it fuels your next innovation, $7 of every $8 of value generated is reinvested back to our ecommerce partners. All of this results in unlocking a fast-scaling and powerful channel for Advertisers and fuels new growth opportunities across their partnership with Rokt.
This is more than a business model; it's a structural commitment powered by continuous innovation. We invest over $100 million annually in R&D, and have made several strategic acquisitions (this year alone, mParticle and Canal, now Rokt Catalog) ensuring you benefit from a perpetually advancing, state-of-the-art platform without additional development costs. As Rokt grows, we continue to evolve our commercials and platform features to share the economies of greater scale, while continuously investing in security and privacy, to keep you and your customers safe.
Laser-focused on The Transaction Moment™, Rokt helps you deliver against your core objectives, from increasing GMV to driving monetization and customer acquisition. Together, these pillars define how we operate, invest, and support our partners across the Transaction Moment™.
- Transparency: Full visibility into campaigns, revenue, and data usage via dashboards. No hidden fees or pooled data.
- Aligned Incentives: Partners receive $7 of every $8 generated, ensuring we succeed only when you do, with no added fees or licensing costs. Our Partners gain access to cutting-edge technology and constant enhancements at zero cost, turning the Transaction Moment™ into a profit generator.
- Control and Privacy: Partners retain full data possession; Rokt acts as processor. Compliant with GDPR, CCPA, SOC 2 Type 2, and ISO 27001. Data is logically separate and never sold.
- Maximizing Partner Value: From co-branded campaigns to loyalty and cashback integrations, we continuously unlock new value streams, at no cost to our Partners.
Shared Success, Reinvented Value
Our partnership model is designed to unlock new forms of value - financial, operational, and strategic.
- Rokt Credits: Accrue 5% of annual revenue to reinvest in innovation and performance
- Premium Revenue Share: Get up to 100% share on partner-led referrals to expand the network
- Co-Investment Bonuses: Receive a 20% boost on reinvested Rokt Ads budgets
Zero-Cost Engagement Tools: Activate first-party and co-branded campaigns with no added cost
Final Thought: Built for Confidence, Not Just Conversion
In a complex and crowded digital landscape, the most meaningful partnerships are the ones that deliver clarity, performance, and trust.
The Rokt Partnership Model is built to do exactly that, helping you win not just the next transaction, but the next chapter of growth.
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