WPP

WPP is the creative transformation company that combines creativity, technology, and AI to build better futures for clients and communities. WPP powers digital experience solutions across all channels, operating in 112 countries with 3,000 offices to blend global reach with local expertise. As co-founders of the Composable Personalization Alliance alongside mParticle, Dynamic Yield by Mastercard, and Braze, WPP unites agencies like Ogilvy One, VML, and AKQA with advanced AI capabilities. This alliance helps brands adapt quickly to changing needs while delivering exceptional personalization and stronger customer relationships.