Level Up Your LTV
Deliver better experiences for your customers and drive better outcomes for your business—keeping your customers more engaged and spending more.
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Better data, better insights, and better outcomes.
01
Real-time audience segmentation and activation
Deliver offers across any channel in the moments that matter, keeping customers engaged and up-to-date with the most relevant experiences, everywhere they interact with your brand.
02
Next Best Action (NBA) and Next Best Offer (NBO)
Deliver the right offer to the right person on the right channel at the right moment. Our automated NBA and NBO capabilities make sure that youre maximizing your probability of success by predicting which channels and offers will resonate most for each customer.
03
Churn prevention
You’ve worked hard to acquire your customers. Keep them around longer by proactively identifying and targeting customers who may have a high likelihood to churn with relevant offers and messages that will keep them engaged and happy.
04
Boost loyalty and engagement
By building intelligent customer profiles, you can more accurately predict which offers are right for each of your customers to maximize customer satisfaction and repeat purchases.
05
Uplift and incrementality measurement
For smart marketers, measuring ROI and ROAS isn’t enough. Isolate, analyze, and optimize the impact of different offers and experiences above the baseline to maximize efficiency at scale.
06
Ad targeting for publishers and retail media networks
More accurately and intelligently connect your advertising partners with your customers to drive the best and most relevant offers to your customers and the best-performing ad campaigns to your advertising partners.
Designed for multichannel consumer brands
Unify, manage, and activate data in the moment
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Live monitoring & validation
- 300+ native integrations
Activate directly from the warehouse or data lake
Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
One complete view of your customer
Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.
- Identity Resolution
- User Profiles
- Profile API
- Calculated Attributes
- Predictive Attributes
- Group Identity
- Consent Management
Build the audience your business needs
Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.
- Intuitive, no-code interface
- Real-Time, Composable, & Hybrid Audiences
- Predictive Audiences
- Audience Connections
- Multivariate Testing
- Audience Insights
- 300+ native integrations
Personalize and optimize interactions across every touchpoint
mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.
- Cortex AI/ML Engine
- Real-time decisioning
- Predictive Attributes
- Predictive Audiences
- Next Best Action
Secure, manage, and leverage your data
Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.
- Custom Access Roles & Permissions
- Data Monitoring & Observability Tracing
- Data Stewardship
- Rules, Filters, Transformations, & Controls
- Zero-copy architecture support
See the platform in action.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
