A look inside the guest experience
Imagine the roar of engines, a blur of cars rushing past you, and the electric atmosphere of a Formula 1 Grand Prix. Thanks to our partnership with Oracle Red Bull Racing, we bring our clients and prospects along for unforgettable Grand Prix weekends. From Melbourne to Monaco, Miami to Montréal, here’s a glimpse into what the weekend looks like with Rokt.
A front‑row seat to the action
Perched right above the team’s garage in the Oracle Red Bull Racing Paddock Club, guests enjoy a bird’s‑eye view of the track and the inner workings of a championship team. They watch lightning‑quick pit stops, feel the anticipation build on the grid, and when the flag drops, immerse themselves in the speed, power and strategy of the race.
Alongside that, our guests experience:
- Direct visibility of pit‑lane activity and team strategy in real time.
- Premium hospitality, world‑class dining and bespoke programming including Q&A sessions with drivers and team leadership.
- Access to the “behind the curtain” moments that most fans never see.
%20-%20Silverstone%20Grid.JPG)
Behind the scenes magic
The experience goes beyond the grandstand. Our guests get exclusive access: pit‑lane walks, garage tours, and even audio feeds from the team as they make strategic calls. These are the moments that transform a race weekend into a strategic mind‑share event.
More than just racing
Executive VIP Lunch
Hosted inside Oracle Red Bull Racing’s Paddock, this exclusive executive lunch unites senior leaders from across Rokt’s client and partner network. Against the backdrop of race weekend, it’s a high-octane opportunity to connect, exchange ideas, and spark new partnerships in an intimate, performance-driven setting.
AI Alliance Summit
The inaugural AI Alliance Summit marked a pivotal moment in how global leaders connect around the opportunities and responsibilities of artificial intelligence.
Co-hosted by Rokt and Authentic Brands Group (ABG) in Austin, the Summit convened influential voices from technology, retail, marketing, and media to explore how AI is reshaping the way businesses innovate, lead, and grow.
Designed to foster collaboration and accountability in this new era, the Summit featured dynamic discussions on the transformative power of AI - from unlocking customer value and creativity to navigating ethics and impact at scale.
Hosted and moderated by Simon Curran (Rokt), Susan Li (Fox Business), and Kathryn Lundstrom (Adweek), the program brought together an exceptional lineup of leaders and creators, each offering fresh perspectives on leadership in the age of AI.
Highlights included
- Fireside chats between Bruce Buchanan, Mike Cannon-Brookes (Atlassian), and Jamie Salter (Authentic Brands Group)
- A thought-provoking exchange between Elizabeth Buchanan and David Droga (Accenture Song)
- Keynotes from Claire Southey and Wesley ter Haar (Media.Monks)
- Panels featuring Marisa Thalberg (Catalyst Brands LLC), Ken Ohashi (Brooks Brothers), Jonathan Adashek (IBM), Adam Kronengold (Authentic Brands Group), Matt Manning (MKTG), Dhruv Patel (Rokt), David Sykes (Klarna), and Andrea Fairchild (Visa)
Every conversation reinforced a shared belief:
AI isn’t the future - it’s the operating system of modern leadership.
.jpeg)
Womxn Who Rokt
In partnership with The Female Quotient (FQ), Rokt hosted an inspiring summit that brought together leaders across industries to celebrate innovation, inclusion, and the power of progress. Set against the backdrop of the Miami Grand Prix, the experience featured a dynamic Rokt rig activation and a series of thought-provoking panels with influential voices including Susie Wolff, Shelley Zalis, Alicia Palmowski, and other trailblazers driving change across business, media, and sport. The event underscored a shared commitment to accelerating equality and innovation - both on and off the track.
The partnership goes beyond the track
Our partnership with Oracle Red Bull Racing isn’t limited to Grand Prix weekends. We’re proud to support the next generation of talent through our work with the F1 Academy — Formula 1’s all-female driver series designed to increase representation and opportunity across the sport.
As a founding sponsor of the Oracle Red Bull Racing F1 Academy team, Rokt is helping drive change on and off the track, elevating emerging talent, expanding access to the sport, and helping build a more inclusive future for motorsport.
It’s one more way we’re investing in what’s next, not just for our clients, but for the communities and industries we’re part of. Sarah Harrington, Program Manager of Red Bull Academy Programme, said,
Expanding our partnership with Rokt is a crucial step in bringing more female representation into F1 and STEM careers.
Looking ahead to 2026
As we gear up for the 2026 season with Oracle Red Bull Racing, the experience evolves. New moments of connection. New ways to engage. New opportunities to plug into business‑growth, thought leadership, and brand elevation.
Learn more about our partnership with Oracle Red Bull Racing here.
