I have spent my career working with high-performance teams. The common thread is never slogans, it is lived behavior that compounds into performance. At Rokt we call that Builder DNA. It shows up in how we hire, shape teams, make decisions, and grow people.
What we know about Builders at Rokt
Builders take ownership. They lead with bold ideas, move with urgency, and bring others with them. Creating alignment early, setting a clear purpose, and trusting small teams to make fast, informed decisions is a priority and constant practice. Builders approach challenges with both hunger and humility, embracing the win or learn mindset; builders debate with intention and commit fully once a direction is set. They value transparency, operate with fairness, and create space for the strongest ideas to rise because trust is earned, and outcomes matter.
How we design the environment to make that real
Bold aspirations are easy to set. Making them real requires the right environment. At Rokt, we focus on engineering conditions where ambition can thrive.
In the past six months, we’ve redesigned how we work – removing friction, accelerating execution, and challenging long-held assumptions to find better ways forward.
We are flat by design and wide by intent. This structure ensures speed, transparency, and accountability.
Our design principles:
- Each people leader manages 8 or more direct reports to maximize autonomy. Some are as large as 20+
- There are no more than two layers between an individual contributor and the executive leadership team (three at most).
- Teams are small and autonomous, owning outcomes end-to-end.
- Leaders are player-coaches, staying close to the work.
- Our talent pyramid is healthy: a broad level 1–2 base, a strong level 3–4 core, and a lean level 5+ layer that supports mobility and resilience.
We’ve also reimagined who we recruit. We prioritize early-career, AI-native talent – individuals who are curious, creative, and eager to challenge convention.
We enable apprenticeship at scale. Juniors work alongside senior leaders, rotate through projects, and learn by doing. Leadership stays engaged, providing real-time coaching and feedback.
Finally, we operate AI by default. Every role leverages AI to remove inefficiency, sharpen decision-making, and accelerate learning. We expect every team member to develop fluency and we provide the tools and training to make that happen quickly.
How we develop and coach
We unlock the company by unlocking every person in it. No exceptions. That belief comes to life through three core practices.
First, we prioritize growing from within. Internal mobility, targeted development, and cross-functional rotations act as force multipliers, because context compounds over time.
Second, feedback is part of our daily rhythm, not something reserved for a calendar invite. Everyone deserves clarity on how they're tracking and how their work contributes to our ambition. We’ve shifted from six-month calibrations to six-week check-ins, using simple coaching tools like “Even Better If…” to raise the bar without adding layers.
And finally, we invest in in-person momentum. Trust, apprenticeship, and standards all move faster when we're together. That’s why we’re intentionally in-office four days a week. From GKO to local rituals and targeted training, we build alignment through shared experience - and that’s how we move at the speed our goals demand.
Why this structure wins
Our structure is designed for speed, experimentation, and long-term scalability. A flatter organization, powered by ambitious junior talent working under strong mentors, means we take more shots on goal. Ideas can surface from anywhere, and with more reps, we learn faster. This is win-or-learn in action.
Behind that pace is a deep, ready bench. Wide spans and a strong level 3–4 core give us the flexibility to spin up new teams, backfill leadership, and keep moving without slowing down. We maintain this structure by continuously tracking these spans and layers, seniority mix, hiring focus, and AI proficiency. Clear guardrails keeps this process fast, fair, and scalable.
The kind of people who thrive here
The strongest teams share a clear sense of purpose and a way of working that brings out their best. At Rokt, here’s what that looks like.
You’ll feel momentum from day one. We move quickly and stay open to new information because better inputs lead to better outcomes.
You’ll always know where you stand, with regular feedback that’s direct, supportive, and rooted in growth.
We come together in person four days a week to build trust, accelerate learning, and move at speed.
You’ll have real ownership of your work, with a focus on impact over activity.
You won’t be climbing alone. Coaching, tools, and visibility are all intentionally built into how we support you.
If that sounds like the kind of environment where you’ll thrive, we’d love to have you with us.
