Casual Dining That Serves Every Guest
Get the strategic insights that transform every touchpoint into a moment of customer delight. mParticle enables real-time, personalized interactions across multi-channel touchpoints. That data is orchestrated and then analyzed by our AI engine so that you can take action.
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Deliver hyper-personalized experiences in the moment.
01
Orchestrate real-time data across channels
Collect and unify customer data. mParticle consolidates information across all touchpoints for more personalized interactions and strategic planning, empowering any team to access POS data for insights and campaign measurement.
02
Operate efficiently with advanced capabilities
Launch seasonal offerings efficiently and optimize checkout processes. mParticle helps you ensure seamless integration of new features for app-based offers and empowers you to evaluate and implement the most effective ordering methods.
03
Customize and tailor by attributes
Personalize menus and offers by guest and by geographic area. mParticle allows you to tailor it all based on previous orders, browsing data, and preferences. Use proximity marketing to engage nearby customers and predictive AI to identify next best offers and actions.
04
Engage and retain customers across channels
Leverage customer behavior and purchase history data to create personalized POS offers. mParticle lets you manage audiences intelligently through segmentation, refining engagement strategies to uncover segments and channels with the highest potential ROI.
Designed for multichannel consumer brands
Unify, manage, and activate data in the moment
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Live monitoring & validation
- 300+ native integrations
Activate directly from the warehouse or data lake
Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
One complete view of your customer
Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.
- Identity Resolution
- User Profiles
- Profile API
- Calculated Attributes
- Predictive Attributes
- Group Identity
- Consent Management
Build the audience your business needs
Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.
- Intuitive, no-code interface
- Real-Time, Composable, & Hybrid Audiences
- Predictive Audiences
- Audience Connections
- Multivariate Testing
- Audience Insights
- 300+ native integrations
Personalize and optimize interactions across every touchpoint
mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.
- Cortex AI/ML Engine
- Real-time decisioning
- Predictive Attributes
- Predictive Audiences
- Next Best Action
Secure, manage, and leverage your data
Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.
- Custom Access Roles & Permissions
- Data Monitoring & Observability Tracing
- Data Stewardship
- Rules, Filters, Transformations, & Controls
- Zero-copy architecture support
See the platform in action.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.
Over 300+ integrations go deeper and deliver more.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
