Aftersell
mParticle
financial services

Acquire High-Value Customers in the Right Moment

Target, engage, and convert customers with AI-driven precision during high-intent ecommerce transactions.

Talk to an expert
A man wearing glasses and a light button-up shirt looks at his smartphone with a focused expression. A payment overlay appears on the screen, promoting a “Buy Now, Pay Later” service with flexible plans, interest-free payments, and quick approval, alongside a “Sign up” button.

Drive customer acquisition and increase share of wallet

Connect with high-value consumers across the Transaction Moment, delivering relevant financial solutions when they’re most likely to engage.

Undivided attention

Reach customers with relevant financial offers at the right time across the Transaction Moment, leveraging AI powered learnings from 6B+ annual ecommerce transactions.

Seamless solution discovery

Surface credit cards, BNPL and other financial solutions when customers are actively completing purchases.

Higher conversion rates

Engage users when they're most receptive—during the Transaction Moment—with 4.8% average click-through rates and 100% verified traffic.

“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt's ecommerce technology. This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”

Saket Mehta
Global Head of Advertising Partnerships and Strategy, Afterpay
How it works

Real-time relevancy for every customer

Credit cards

Connect with qualified customers across premium ecommerce sites like Ticketmaster, Macy's, and Best Buy. Target based on spending patterns and payment preferences.

Retail banking

Promote checking and savings accounts with cash bonuses and incentives. One bank saw an 800% increase in investment with Rokt's targeted approach.

Digital Payments and BNPL

Increase wallet share by engaging customers during checkout. A leading payment provider achieved 48% lift in share of wallet for new users.

A woman in a bright green sweater and glasses relaxes on a rust-colored couch, smiling while using a laptop. Overlaid UI elements show an order confirmation for a surround sound speaker set and a promotional offer from “Leafe,” advertising high-yield savings accounts with a “Learn More” button, blending e-commerce with financial product marketing.

Credit cards

Connect with qualified customers across premium ecommerce sites like Ticketmaster, Macy's, and Best Buy. Target based on spending patterns and payment preferences.

Retail banking

Promote checking and savings accounts with cash bonuses and incentives. One bank saw an 800% increase in investment with Rokt's targeted approach.

A woman in a bright green sweater and glasses relaxes on a rust-colored couch, smiling while using a laptop. Overlaid UI elements show an order confirmation for a surround sound speaker set and a promotional offer from “Leafe,” advertising high-yield savings accounts with a “Learn More” button, blending e-commerce with financial product marketing.

Digital Payments and BNPL

Increase wallet share by engaging customers during checkout. A leading payment provider achieved 48% lift in share of wallet for new users.

Trust, transparency, and results—our commitment to every partner

Aligned objectives

Our commercial model is aligned with our partners’ success.

Transparency and trust

Transparent and consistent commercial terms for all clients including flexible contracts.

Control and ownership

Clients own and control their data, and Rokt meets all major privacy standards.

Track record

Trusted by the world’s leading companies with 110%+ net retention.

FAQs

How quickly can we implement Rokt?

Rokt can be implemented in as little as 14 days. Our technical team works closely with your development resources to ensure a smooth integration. We handle most of the heavy lifting, requiring minimal resources from your team. For Finance partners using standard e-commerce platforms or mobile apps, we have pre-built connectors that can further accelerate deployment.

Does Rokt integrate with our existing systems?

Yes, Rokt seamlessly integrates with your existing tech stack. We have established connectors for major CDPs like LiveRamp, MMPs like Branch, and various CRM systems. For mobile apps, we integrate with your development framework and can work with tools like mParticle for data orchestration. Our system is designed to complement your existing infrastructure without requiring significant changes to your customer journey.

What makes Rokt different from traditional digital advertising platforms?

Rokt engages customers during the Transaction Moment—when they are ready and excited to make a purchase.The Rokt Brain uses AI to combat choice paralysis by showing only the most relevant action to each customer. Unlike traditional advertising, we connect with customers when they're most receptive, leading to higher conversion rates. Through the Rokt Network, financial service providers access billions of ecommerce transactions in a secure environment that protects customer data while driving real business outcomes.

How does Rokt ensure brand safety and compliance?

Rokt provides a closed ecosystem with direct merchant integrations, ensuring 100% verified traffic without reliance on third-party cookies. Our platform offers complete control over audience parameters and targeting attributes, making it compliant with financial services regulations while protecting your brand reputation.