Rival

Rival is a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. We exist to understand what drives the growth of successful challenger brands and enable any business to become one by bringing challenger insights, strategies, and capabilities into the marketing function of any organization. We work with startups to help them scale, and incumbents to help them innovate across four main areas of the marketing function: brand & GTM strategy, creative & production, paid media planning & buying, and customer data & martech.