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Who we are

Transforming ecommerce is no easy feat. We wouldn’t be where we are today—nor would we continue to grow—without our incredible team of Rokt’stars

featured Case Study

How Newegg uncovered a new incremental revenue stream without disrupting the customer experience

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Want to advertise on premium sites?

Get started with Rokt Ads.

Find out more

We aim to create a workplace where everyone feels valued, included, and empowered to succeed. We know our collective strength comes from a diversity of thought, gender, culture, ethnicity, race, socio-economic backgrounds, and more.

Join Us

Get insights straight to your inbox

The values that guide us

Start with the customer

We work backwards from the customer, where value is created when we unlock relevance.

Own the outcome

We’re all owners and take accountability  for delivering results.

Bias for action

We’re driven by progress, understanding most decisions are reversible and better ways are found by doing.

Conquer new frontiers

We’re curious explorers always looking for new and better ways.

Raise the bar

We look to stretch ourselves and set higher standards.

Smart with humility

We empower through transparency, robustly challenge and never let egos get in the way.

Better together

We love what we do, enjoy the ride and thrive knowing great things come from working together.

Force for good

We fight for a fairer world, actively investing in our people, communities and culture to unlock possibilities.

Creating a candid culture

Building a people-first culture and empowering everyone to have an equal voice is our first priority. We share info about every aspect of the company: our salaries, weekly CEO reports, bi-monthly global events, our annual conference, and this very handbook.

Know the next rung on your career ladder

Rokt’s Career Ladder document lays out what skills you need for each of our roles, as well as the salary and equity for each position. This information is visible to all Rokt’stars. And each quarter, we re-evaluate the document to keep up to date with economic changes and make sure our wages stay competitive.

Come for a chat whenever you need

Bruce Buchanan, our Founder and CEO, hosts regular office hours for questions and discussions from Rokt’stars. Alternatively, if you want to stick to online communication, submit questions on Google Chat. These can be anonymous and are answered by our executive teams.

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Challenges inspire us to work hard

Making ecommerce more human is a difficult endeavor. But, at Rokt, we don’t shy away from challenges. We’ve built a successful, high-growth company that has helped ecommerce companies provide a better shopping experience for their customers. Find out more about what inspires our CEO and leadership team.

Challenges inspire us to work hard

There are plenty of organizations that use words like tapping ‘the potential of their people’ or ‘unlocking what's possible,’ but I haven’t found any organization that has dedicated as much to doing it – what we call unleashing potential.

Simon Curran,

SVP Leadership and Development, Rokt

Grow incremental revenue by X

Our growing Seattle Innovation Center

Led by Amazon veteran John Walzer, our newest center focuses on accelerating the development of new solutions for Rokt's ecommerce marketplace. Bill Barton, Chief Product and Engineering Officer at Rokt, calls it “an incredible tech hub where we’ll be able to access a whole new pool of talent.”

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Case Study

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Case Study

How Newegg uncovered a new incremental revenue stream without disrupting the customer experience

Case Study

TravelPass partners with Rokt to drive an additional $11K in profit for every 100K transactions

Case Study

Wells Fargo scales new cardholders with Rokt Ads

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Trust, Relevance, and Revenue: A First-Party Data Advantage for Marketplaces

Blog

Data Privacy and Security

Trust, Relevance, and Revenue: A First-Party Data Advantage for Marketplaces

Rokt began with a sharp insight drawn from founder Bruce Buchanan’s experience at Jetstar: many ecommerce businesses operate on razor-thin margins and depend on ancillary revenue to drive profitability. Yet the tools for monetizing the checkout journey were either clunky or ineffective.

Why Rokt Invests in Product Innovation

Blog

AI and Machine Learning

Relevance

Why Rokt Invests in Product Innovation

Leading Through Uncertainty: Steve Sadove on the Retail Traits That Endure

Blog

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Leading Through Uncertainty: Steve Sadove on the Retail Traits That Endure

Explore leadership lessons from Steve Sadove on resilience, agility, and brand clarity in retail—part of Rokt Connects' 2025 conversation series.

The Real Price of “Easy” Monetization

Blog

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Data Privacy and Security

The Real Price of “Easy” Monetization

Not all revenue shares are created equal. Learn how Rokt delivers lasting value through control, transparency, and trusted monetization at scale.

Evaluating the true ROI of revenue sharing models

Blog

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Evaluating the true ROI of revenue sharing models

Many monetization providers tout high revenue share, but that number alone can be misleading. Learn how to evaluate the true ROI by focusing on reinvestment, relevance, and long-term growth.

Beyond the Split: How to Evaluate Revenue Share Models

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Beyond the Split: How to Evaluate Revenue Share Models

Explore how to assess revenue share models beyond surface-level percentages. Learn why technology, transparency, and customer experience are key to sustainable monetization strategies.

Watch Rokt Ads in action

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Demo

Fandango uses Rokt’s AI-based relevance Platform to serve relevant offers on the payments and confirmation pages.

Demo

Groupon uses Rokt’s AI-based relevance Platform to serve relevant offers on the Payments and Confirmation page.

Demo

GoDaddy uses Rokt to optimize their My Account page to reward high LTV customers.

Demo

HP gains valuable customers on a powerful acquisition channel – the confirmation pages of leading ecommerce sites.

Demo

JCPenney uses Rokt as a trusted, scaled intermediary to drive relevance and double their profits through the Rokt Network.

Demo

BCBG uses Rokt’s payments marketplace to unlock incremental value and enable providers to drive new card sign-ups.

Demo

Ticketmaster uses Rokt’s machine-learning technology to harness their first-party data to deliver the best offer, to the best fan, at the best time.

Demo

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June 30, 2025

Why the transaction moment is the new frontline for performance marketing

May 2, 2025

Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix

May 21, 2025

E-commerce tech specialist Rokt announces leadership appointments including Dhruv Patel as CPO

June 2, 2025

Turn Data into Dollars

November 13, 2024

Rokt and Skip unveil new retail media partnership in Canada

December 19, 2024

Rokt Teams Up With Best Buy Canada To Deliver Relevant Experiences For Customers This Holiday Season

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What our employees say

Our ‘Meet & Eat’ group lunches are a great opportunity to catch up with colleagues. You’ll see the executives laughing with the interns. It really brings out the Rokt culture being “better together.”

Marine Philipon
Product, New York

Our ‘Meet & Eat’ group lunches are a great opportunity to catch up with colleagues. You’ll see the executives laughing with the interns.

Marine Philipon
Product, New York

Our ‘Meet & Eat’ group lunches are a great opportunity to catch up with colleagues. You’ll see the executives laughing with the interns.

Marine Philipon
Product, New York

Customers are bombarded with choice, making them less likely to transact. Rokt’s AI-powered Platform determines what's best for each individual.

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Explore Rokt Ecommerce

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Benefits and perks

Learning and development

Generous PTO and extended leave

Employee equity options

Catered lunches

Health and wellness benefits

401K matching

Dog-friendly office

Global travel opportunities

Hybrid workplace

Technology allowance

Reach high-intent customers across billions of transactions

Thousands of leading brands have joined our closed network to reach new customers who are ready to purchase relevant offers

Check out demos

29x

personalized transactions

75%

of Rokt acquisitions are incremental

15%

higher ROAS than target

-40%

lower CPA than target

Reach customers ready to buy

5B+

transactions unlocked

$39B

estimated total addressable market

500+

enterprise partners

Oracle Red Bull Racing Partnership

Learn more

Red Bull Academy Program

Learn more

Rokt the Rig

Learn more

Get more from the Transaction Moment

Transform the checkout with tailored offers customers can’t resist

Request a demo

Explore our story

Rokt is the global leader in ecommerce technology. We give companies like Uber, Live Nation, AMC Theatres, PayPal, Hulu, Staples and Lands’ End the tools to unlock relevance in every transaction, grow revenue and gain new customers at scale.

2012

Justin Viles and Bruce Buchanan founded Rokt by acquiring Rocklive, and created a vision to transform ecommerce

2013

Rokt launched with eBay
Rokt expanded into Melbourne, Singapore and New ZealandSeries
A Cap Raise — US $8m

2014

Rokt expanded into the US and opens its New York office

2015

Rokt expanded into Europe and opens its London office
Rokt launched with Ticketmaster
67 employees

2016

Rokt closes US $26M Series B
Rokt expands into Canada

2017

Rokt acquires CalReply
Rokt expands into Germany and Japan
142 employees

2018

Rokt expands into France and the Netherlands
Listed as one of Deloitte’s Fastest Growing tech companies in North America
175+ employees

2019

Rokt closes US $48M Series C
Rokt acquires OfferLogic
Rokt expands into Spain
200+ employees

2020

Rokt closes US $80M Series D
Rokt expands into Ireland, Sweden, Norway, Denmark, and Finland
Rokt wins MarTech Breakthrough award for Best Use of AI in Martech

2021

Rokt closes US $325M Series E
Rokt expands into Austria, Belgium, and Switzerland
320 employees

2022

Rokt turns 10
500 employees
Valued at $2.4B

2023

Team partnership with Oracle Red Bull Racing
600+ employees

2024

Rokt acquires AfterSell

View full timeline

Related Rokt Products

Rokt Pay+

Rokt Pay+

Rokt Pay+

Rokt Pay+

Rokt Pay+

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$300k

+164%

57%

5%

Happy shoppers, higher profits

FAQs

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Check out our latest news

Why the transaction moment is the new frontline for performance marketing

Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix

E-commerce tech specialist Rokt announces leadership appointments including Dhruv Patel as CPO

Turn Data into Dollars

Rokt and Skip unveil new retail media partnership in Canada

Rokt Teams Up With Best Buy Canada To Deliver Relevant Experiences For Customers This Holiday Season

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Creating a place where we all belong

Equality

Equality

Equality

Equality

How Newegg uncovered a new incremental revenue stream without disrupting the customer experience

Medium length heading goes here

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Want to advertise on premium sites?

We aim to create a workplace where everyone feels valued, included, and empowered to succeed. We know our collective strength comes from a diversity of thought, gender, culture, ethnicity, race, socio-economic backgrounds, and more.

Get insights straight to your inbox

The values that guide us

Start with the customer

Own the outcome

Bias for action

Conquer new frontiers

Raise the bar

Smart with humility

Better together

Force for good

Creating a candid culture

Know the next rung on your career ladder

Come for a chat whenever you need

Form text space here lorem ipsum dolor sit amet igual nose bredge

Long heading is what you see here in this feature section

Long heading is what you see here in this feature section

Challenges inspire us to work hard

Challenges inspire us to work hard

There are plenty of organizations that use words like tapping ‘the potential of their people’ or ‘unlocking what's possible,’ but I haven’t found any organization that has dedicated as much to doing it – what we call unleashing potential.

Grow incremental revenue by X

Our growing Seattle Innovation Center

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Heading

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Card Slider (Case Studies)

How Newegg uncovered a new incremental revenue stream without disrupting the customer experience

MyDeal drives a 30% install rate in app install campaign with Rokt

HelloFresh grows yearly customer acquisitions by 164% with Rokt Ads

UFC leverages the power of the calendar with Rokt Calendar

TravelPass partners with Rokt to drive an additional $11K in profit for every 100K transactions

Wells Fargo scales new cardholders with Rokt Ads

Card Slider (Blog)

Trust, Relevance, and Revenue: A First-Party Data Advantage for Marketplaces

Why Rokt Invests in Product Innovation

Leading Through Uncertainty: Steve Sadove on the Retail Traits That Endure

The Real Price of “Easy” Monetization

Evaluating the true ROI of revenue sharing models

Beyond the Split: How to Evaluate Revenue Share Models

Watch Rokt Ads in action

Fandango uses Rokt’s AI-based relevance Platform to serve relevant offers on the payments and confirmation pages.

Groupon uses Rokt’s AI-based relevance Platform to serve relevant offers on the Payments and Confirmation page.

GoDaddy uses Rokt to optimize their My Account page to reward high LTV customers.

HP gains valuable customers on a powerful acquisition channel – the confirmation pages of leading ecommerce sites.