The Connector

Blogs, articles, and industry news rooted in relevance.

featured post

How AI is Reshaping Search – And Why Advertisers Must Rethink Their Strategy

AI is changing how and where people search. Discover why advertisers should shift from traditional search to high-intent Transaction Moments™ with Rokt.
Read more
Filter By
Industry
Dropdown
Topic
Dropdown
Region
Dropdown
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Reach, Relevance, and Conversions: Insights from Omnicom’s Jacquelyn Baker

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Retail media
Relevance
Retail
Global

The Evolution of Retail Media: Insights from Kroger’s Jill Smith

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Retail media
Food & Beverage
Global

Extend Beyond Retail Media with Non-endemic Ads

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Retail media
Relevance
Loyalty
AI and Machine Learning
Retail
Global

Revolutionizing Racing: A Recap of the Women Who Rokt Summit at the Miami Grand Prix

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Rokt x Oracle Red Bull Racing
Global

Empowering Growth and Retaining Talent: A Conversation with Kate Schmidt of Best Buy

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Culture
Global

Beyond Personalization: The Rise of Relevance in Modern Marketing

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Retail media
Relevance
Retail
Global

What is a Design Sprint? Why is it Important?

Learn what a design sprint is and why it is important. This 5-day process is for validating ideas and solving big challenges through prototyping and testing.

Read more
Product Spotlight
Global

DNS for private services

There are different means through which you can manage DNS records for your private services. At Rokt, we use a dual-home DNS that enables proper name resolution of infrastructure resources from both inside and outside the local network using a single domain name.

Read more
Engineering
Global

Improving AWS SDK latency on EKS

At Rokt, we have services written in various languages that are deployed on different infrastructure. Over the last couple of years we’ve migrated our services onto Kubernetes. This blog post will walk through the findings and how we fixed a puzzling increase in startup and tail latency of one of our services caused by AWS SDK and how it performs authentication on EKS.

Read more
Engineering

Learnings from gRPC on AWS

Our services are all hosted on AWS. As we move towards a microservice-centric architecture, we introduce latency in the form of network calls and serialization and deserialization times. This is significant for our consumer-facing services due to the high volume of traffic; and the latency-sensitive nature of our business. In an attempt to mitigate this, we spiked out the usage of gRPC, a reportedly more efficient transport mechanism.

Read more
Engineering

Unlocking new advertising opportunities: GoPuff and Rokt partner to reach untapped audiences

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Acquisition
Food & Beverage
Global

Unleashing our full potential

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

Read more
Culture
Global

Get insights straight to your inbox