The Connector

Blogs, articles, and industry news rooted in relevance.

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Ace Your Ads: 5 Reasons to Plan Back-to-School Now

Now is the time to invest your ad spend in one of the hottest shopping seasons of the year. Back-to-school shopping isn't just a yearly tradition; it's a massive consumer spending season that starts well before the fall. Learn five eye-opening stats about the back-to-school rush and why you should seize the moment right now to maximize the value of your ad spend.
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Revolutionizing Racing: A Recap of the Women Who Rokt Summit at the Miami Grand Prix

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Rokt x Oracle Red Bull Racing
Global

Empowering Growth and Retaining Talent: A Conversation with Kate Schmidt of Best Buy

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Culture
Global

Beyond Personalization: The Rise of Relevance in Modern Marketing

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Retail media
Relevance
Retail
Global

What is a Design Sprint? Why is it Important?

Learn what a design sprint is and why it is important. This 5-day process is for validating ideas and solving big challenges through prototyping and testing.

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Product Spotlight
Global

DNS for private services

There are different means through which you can manage DNS records for your private services. At Rokt, we use a dual-home DNS that enables proper name resolution of infrastructure resources from both inside and outside the local network using a single domain name.

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Engineering
Global

Improving AWS SDK latency on EKS

At Rokt, we have services written in various languages that are deployed on different infrastructure. Over the last couple of years we’ve migrated our services onto Kubernetes. This blog post will walk through the findings and how we fixed a puzzling increase in startup and tail latency of one of our services caused by AWS SDK and how it performs authentication on EKS.

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Engineering

Learnings from gRPC on AWS

Our services are all hosted on AWS. As we move towards a microservice-centric architecture, we introduce latency in the form of network calls and serialization and deserialization times. This is significant for our consumer-facing services due to the high volume of traffic; and the latency-sensitive nature of our business. In an attempt to mitigate this, we spiked out the usage of gRPC, a reportedly more efficient transport mechanism.

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Engineering

Unlocking new advertising opportunities: GoPuff and Rokt partner to reach untapped audiences

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Acquisition
Food & Beverage
Global

Unleashing our full potential

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Culture
Global

Rokt’star Spotlight: Shenika Louis

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Culture
Global

Rokt’s 2019 Year in Review, Celebrating Our Biggest Year Yet!

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Culture
Global

Rokt acquires AfterSell to expand SMB offering and unlock more relevant experiences for Shopify customers

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Rokt Announcements
Global

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