The Connector

Blogs, articles, and industry news rooted in relevance.

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How AI is Reshaping Search – And Why Advertisers Must Rethink Their Strategy

AI is changing how and where people search. Discover why advertisers should shift from traditional search to high-intent Transaction Moments™ with Rokt.
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How AI is Reshaping Search – And Why Advertisers Must Rethink Their Strategy

AI is changing how and where people search. Discover why advertisers should shift from traditional search to high-intent Transaction Moments™ with Rokt.

Read more
AI and Machine Learning
Global

Celebrating Women Inspiring Change: Lighting Up the Nasdaq Tower for Women’s History Month

Rokt celebrated Women’s History Month by honoring 40 women making an impact across retail, fashion, tech, medicine, art, and design at the Nasdaq Tower.

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Culture
Global

Rokt’star Spotlight: Tim Odulaja

Meet Tim Odulaja, Product Operations Associate and Communications Chair of Blak’stars, Rokt’s ERG dedicated to celebrating Black identity and fostering professional growth. In this spotlight, Tim shares Blak’stars has empowered him, provided mentorship, and helped build an inclusive community at Rokt. Read more about his journey and impact. #BlackHistoryMonth

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Culture
Global

Marketers That Matter: 5 Professionals Share Lessons on Marketing, AI and Career Building

Marketers That Matter Forum, sponsored by The Wall Street Journal and Rokt, explored the intersection of AI and human connection in marketing. Industry leaders shared insights on balancing technology with creativity, the shift from personalization to relevance, and the evolving role of marketers. Read the top takeaways on Rokt’s blog.

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Balancing AI and Human Intuition: 5 Takeaways from the Ascendant Retail Media Network Bootcamp

Explore key insights from the Ascendant Retail Media Network Bootcamp on balancing AI and human intuition in ecommerce. Learn how AI is shaping customer experiences, personalization, and retail media strategies.

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AI and Machine Learning
Retail
Global

Redefining Real-Time Relevance with mParticle Merger

Rokt and mParticle Merge to Redefine Real-Time Relevance. This powerful partnership merges ecommerce expertise with real-time customer data innovation, unlocking up to 50% better business outcomes for brands. Learn how this merger accelerates data-driven growth while maintaining privacy and control.

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Rokt Announcements
Acquisition

Rokt Strengthens Executive Team with Appointment of Two New Leaders

Rokt bolsters executive team with appointment of Jacqueline Purcell as CFO and Claire Southey as Chief Product Development Officer, bringing extensive experience from top tech companies to drive growth and innovation as the company progresses towards an IPO.

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Rokt Announcements
Global

Rokt’s journey as a Force for Good

Rokt celebrates Giving Tuesday and its commitment to social responsibility, highlighting partnerships with Teach for Australia and Red Bull Racing's F1 Academy Program. The company's Pledge 1% initiative and innovative donation feature demonstrate its ongoing dedication to education, diversity, and creating positive global impact.

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Culture
Global

Explore the Future of Grocery Retail Media: Insights from the CPG Guys Podcast

Explore key insights from ADUSA and Rokt on building successful retail media strategies—focusing on customer-first experiences, easy activation, data-driven engagement, and innovative non-endemic advertising.

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Food & Beverage

Beyond the Checkered Flag: How Verstappen’s Win Embodies Rokt’s Values

Max Verstappen's epic comeback win in São Paulo inspires Rokt's approach to innovation and resilience in e-commerce. As Oracle Red Bull Racing partners, Rokt celebrates shared values of determination and adaptability, looking ahead to the 2024 Las Vegas Grand Prix with renewed enthusiasm.

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Rokt x Oracle Red Bull Racing
Global

Skip partners with Rokt to Expand Retail Media Program

Skip partners with Rokt to launch retail media offering, enabling advertisers to deliver tailored messages to millions of customers on order confirmation and tracking pages, enhancing user experience and unlocking new revenue streams across Canada's leading food delivery network.

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Rokt Announcements
Food & Beverage
Global

Rokt Announces Secondary Transaction, Increasing Valuation to US $3.5 Billion, and Appointment of Anita Sands to the Board of Directors

Rokt secures ~US$335M in a secondary transaction, valuing the company at US$3.5B. With 43% YoY growth and Dr. Anita Sands joining the board, Rokt continues driving ecommerce innovation.

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Rokt Announcements

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