The new frontier of retail growth
As customer journeys become increasingly fluid, the lines between digital and physical retail are blurring. This convergence is reshaping how retailers think about growth and revenue diversification.
At the 2024 iMedia Online Retail Summit in the Gold Coast, Village Entertainment’s Chief Commercial Officer, Nic Robin, joined Rokt’s Mick O’Brien for a quickfire chat on how retailers can capitalize on this shift. The conversation highlighted how digital-first strategies, paired with seamless in-person experiences, can unlock powerful growth opportunities.
Diversifying revenue through retail media
For Village Entertainment, diversifying revenue has been a central driver of business strategy.
Through this partnership, Village has been able to tap into new revenue streams while maintaining a strong customer-first focus.
Turning the Transaction Moment™ into opportunity
Ecommerce is now central to Village’s business model. Today, 95% of Village’s tickets are purchased online, and every customer also engages with physical touchpoints across the cinema experience from digital posters to food and beverage counters.
This combination of digital purchase behavior and physical presence creates an ideal foundation for retail media. By leveraging Rokt’s AI Brain, Village has been able to deliver advertising that is both relevant and timely.
The role of data in making retail media seamless
Village Entertainment has also invested heavily in loyalty and data infrastructure, with 75% of admissions now driven through its loyalty program. This provides insights into both online and offline behaviors, enabling more targeted and relevant messaging.
By pairing these insights with Rokt’s technology, Village ensures that each customer interaction, whether online or in-cinema, adds value rather than clutter. This approach helps solve the paradox of choice and makes retail media a seamless part of the journey.
Advice for retailers: start the conversation
When asked what advice he would give other retailers exploring retail media, Nic Robin emphasized the importance of collaboration.
Looking ahead
The intersection of digital and physical retail has become a powerful engine for growth, creating new opportunities for relevance and revenue. For businesses like Village Entertainment, it has created a powerful ecosystem where retail media thrives. By leveraging Rokt’s platform, retailers can monetize the Transaction Moment and deliver experiences that are both relevant and revenue-driving.
Ready to explore the Transaction Moment™?
Learn how Rokt helps retailers unlock new revenue streams by connecting digital and physical customer journeys.
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