The Connector

Blogs, articles, and industry news rooted in relevance.

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Drive to Win: In Conversation with Oracle Red Bull Racing Team Principal Christian Horner & Rokt CEO Bruce Buchanan

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Boost revenue with personalized offers & upsells with the Rokt Ecommerce app on Shopify

This week, the Rokt Ecommerce App, was featured as a spotlight on Shopify’s App store. The feature highlighted how Rokt’s app helps brands unlock the potential of cutting-edge technology to seize a pivotal moment in the customer journey: the transaction moment. Our advanced machine learning, powered by valuable first-party data, presents highly relevant and exclusive offers from leading advertisers precisely when customers are most receptive.

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Rokt’star Spotlight: Li Zhao

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Navigating the evolving media landscape with Rokt Ads for brand success

Looking to increase your ecommerce growth? Discover the power of Rokt Ads and and future-proof your marketing strategies.

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Powering the transaction moment with Poshmark

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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ANA study: $20 billion ad spend lost on clickbait websites

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Expanding Rokt’s leadership with key executive appointments

We’re continuing our growth trajectory with the appointment of Srishti Gupta as Chief Product Officer (CPO). Gupta's arrival marks another significant milestone for Rokt, as her expertise and strategic vision further strengthen the company's mission to transform ecommerce. Srishti Gupta brings a wealth of experience and a proven track record in driving product strategy and growth. Having previously served as a director at Amazon, she possesses a deep understanding of building successful B2B and B2C products across various advertising channels. Her expertise encompasses search, display, connected TV, and live sports. Gupta's strategic vision and exceptional product management skills will be instrumental as Rokt scales its product suite and continues to deliver exceptional results.

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Rokt’star Spotlight: Michael Gülçiçek

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Announcing “Rokt the Rig”, the global talent search for Female F1 sim racers

In partnership with Oracle Red Bull Racing, we're excited to share our latest announcement to foster greater diversity in Formula 1, esports, technology, and commerce across the globe. This year, we joined Oracle Red Bull Racing for the second-annual International Women in Engineering Day event. At the event held at the Red Bull Technology Campus in Milton Keynes, together, we unveiled our “Rokt the Rig” program. It is through this program and our continued collaboration that we look forward to breaking down barriers and creating equal opportunities for women in the world of F1 and esports.

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A look back at the 2023 International Women in Engineering Day Event at the Red Bull Technology Campus

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Rokt named to the Inc. 5000 list for third year in a row

For three consecutive years, Rokt has firmly established itself as one of the fastest-growing private businesses on the annual Inc. 5000 list! Since we first made the list in 2021 we've moved up the ranks by an impressive 26%, doubled down on our investment in R&D as we continue solving some of the most challenging problems in ecommerce, introduced an expansion of our Rokt Ecommerce product with Payments Marketplace — which unlocks the value of the payments page while providing a new untapped revenue opportunity and added some incredible new partners such as Lyft, GoPuff, ASOS , Mercari and Newegg to our portfolio.

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Meet our Rokt’star summer interns

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Fostering growth, diversity, and wellbeing at Rokt

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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