Aftersell
mParticle
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Relevance in Retail: Insights From WIRLS on Transforming the Transaction Moment™

Discover how Foot Locker and Rokt are transforming checkout into a brand moment. Insights from WIRLS and new Harris Poll data reveal why relevance drives loyalty and joy at the point of purchase.
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Unlocking the Moment that Matters Most: Insights from Rokt’s Doug Rozen

Doug Rozen, Chief Marketing Officer at Rokt, sheds light on how the transaction moment can be leveraged to drive greater relevance for consumers, retailers, and advertisers alike in his recent interview with Lisa Granatstein, editorial director of BeetTV.

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Relevance
Global

Loyalty Pays: Unlock the Full Potential of Your Most Loyal Customers

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Loyalty
Retail
Global

The Evolution of Retail Media: Insights from Kroger’s Jill Smith

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Retail media
QSR
Global

Extend Beyond Retail Media with Non-endemic Ads

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Retail media
Relevance
Loyalty
AI and Machine Learning
Retail
Global

Revolutionizing Racing: A Recap of the Women Who Rokt Summit at the Miami Grand Prix

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Rokt x Oracle Red Bull Racing
Global

Beyond Personalization: The Rise of Relevance in Modern Marketing

We see a world of new possibilities with a platform that changes the economics of ecommerce by making every Transaction Moment relevant. Learn more.

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Retail media
Relevance
Retail
Global

Campaign Budget Optimization at Rokt

This post describes Smart Budget, a tool developed by Rokt to help manage spending efficiently throughout an advertising campaign's budget period

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Automated dependency testing with canary builds

It is increasingly common to use external dependencies and packages in projects but as it has been demonstrated, this can cause gaping security holes when not managed properly. While dealing with package dependencies in our environment, we often have a hard time figuring out the right balance between regular updates versus stability. One approach that provides some relief from managing dependencies and helps to find a better stability-security balance is the introduction of Canary builds.

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What is a Design Sprint? Why is it Important?

Learn what a design sprint is and why it is important. This 5-day process is for validating ideas and solving big challenges through prototyping and testing.

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Product Spotlight
Global

DNS for private services

There are different means through which you can manage DNS records for your private services. At Rokt, we use a dual-home DNS that enables proper name resolution of infrastructure resources from both inside and outside the local network using a single domain name.

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Engineering
Global

Improving AWS SDK latency on EKS

At Rokt, we have services written in various languages that are deployed on different infrastructure. Over the last couple of years we’ve migrated our services onto Kubernetes. This blog post will walk through the findings and how we fixed a puzzling increase in startup and tail latency of one of our services caused by AWS SDK and how it performs authentication on EKS.

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Engineering

Learnings from gRPC on AWS

Our services are all hosted on AWS. As we move towards a microservice-centric architecture, we introduce latency in the form of network calls and serialization and deserialization times. This is significant for our consumer-facing services due to the high volume of traffic; and the latency-sensitive nature of our business. In an attempt to mitigate this, we spiked out the usage of gRPC, a reportedly more efficient transport mechanism.

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Engineering

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