Typography
primary typeface
Our primary typeface is Archivo. It can be used in different weights and colors, depending on application but always this font. Wherever possible, keep the tight letter spacing and optimise color for accessibility.
Archivo
AaBbCc
Archivo Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789!@#$%
Archivo Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrtuvwxyz
0123456789!@#$%
Archivo Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrtuvwxyz
0123456789!@#$%
secondary typeface
For notations and eyebrow treatments, there’s Roboto Mono. This is our secondary typeface so please use it sparingly.
Roboto Mono
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789
!@#$%^&*()?+
type hierarchy
Whether a confident and proud hero or a sophisticated and subtle supporting element, play with boldness, color and font size to create a clear hierarchy between text elements.
Headline: Archivo Medium
Unlock relevance
Standfirst: Archivo Medium
Trusted by the world’s leading companies to unlock real-time relevance.
Body copy: Archivo Regular
Rokt unlocks value by making each transaction relevant at the moment that matters most, when customers are buying
Labels and code snippets: Roboto Mono
Rokt thanks
Buttons: Archivo Medium