Typography

primary typeface

Our primary typeface is Archivo. It can be used in different weights and colors, depending on application but always this font. Wherever possible, keep the tight letter spacing and optimise color for accessibility.

Archivo

AaBbCc

Archivo Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789!@#$%

Archivo Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrtuvwxyz
0123456789!@#$%

Archivo Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrtuvwxyz
0123456789!@#$%

secondary typeface

For notations and eyebrow treatments, there’s Roboto Mono. This is our secondary typeface so please use it sparingly.

Roboto Mono

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789
!@#$%^&*()?+

type hierarchy

Whether a confident and proud hero or a sophisticated and subtle supporting element, play with boldness, color and font size to create a clear hierarchy between text elements.

Headline: Archivo Medium

Unlock relevance

Standfirst: Archivo Medium

Trusted by the worlds leading companies to unlock real-time relevance.

Body copy: Archivo Regular

Rokt unlocks value by making each transaction relevant at the moment that matters most, when customers are buying

Labels and code snippets: Roboto Mono

Rokt thanks

Buttons: Archivo Medium

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Iconography